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In the age of timelines and permanence, Snapchat offers a fresh and unique way of interacting with others. Where the norm was to have platforms where everything is saved and stored for later, Snapchat had something else in mind. Snapchat was quick to rise to fame, especially among the younger generation. Part of this success can be linked to Snapchat having something new to offer to its users. Snapchat has been a real pioneer in bringing augmented reality to its users through filters and interactive lenses.
Notably, Snapchat had Stories before Instagram and Facebook. You could say Snapchat had Stories before it was cool. Snapchat is an image and video messaging app, which was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown in When it comes to communication style, Snapchat mirrors how people interact with each other face-to-face. The interactions are temporary, and not stored anywhere, much like real life.
This enables users to share photos and videos that last a short time before they disappear forever- leaving no history that can come back to embarrass them later. These Snapchat statistics will help you understand where Snapchat currently stands and how profitable it could be for your business. Snapchat currently has million daily active users worldwide.
Incidentally, this is also the fastest year-over-year growth rate the social media app has registered in over a year. This is thanks to record growth in the of Snapchat users outside of North America and Europe. In fact, up until Q3 , the majority of Snapchat users were from North America. There were 90 million users in North America, compared to 72 million in Europe and 87 in the rest of the world.
However, the of Snapchat users outside of Europe and North America has been growing much faster than in these two regions. In Q4 , the of Snapchat users in the rest of the world grew a whopping 55 percent year-over-year to hit 99 million, surpassing that of North America for the very first time. In contrast, there were 92 million North American Snapchat users in the same quarter and 74 million in Europe. This next Snapchat statistic highlights just how popular the app is among the younger generations.
Nearly six in ten, or 59 percent to be exact, of all U. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the habits and preferences of this age group and created an app that gives them what they want.
Just over one-fifth That figure drops to less than one in eight for the 35 to 49 age group and just four percent of Snapchat users are aged 50 and above. According to the latest Snapchat statistics, over million snaps are created every single day Snapchat, As a result, the company increased its total snaps created per quarter to a whopping 3. The company attributes this growth to the higher of users that are using newer Android devices. Snapchat says this group of users is sending 7 percent more snaps than users who are still on the older versions of Android.
Users create Snapstreaks by creating and exchanging at least one snap per day for consecutive days. This feature encourages users to constantly create snaps, which boosts engagement, interaction, and user retention. You may be interested to know that the current record for the longest Snapstreak stands at 1,! A new report reveals the applications that are responsible for the most downstream mobile traffic. The Snapchat app is in second place worldwide based on overall mobile usage Sandvine, Snapchat has managed to build up a solid user base, which is why it showed up strongly in each region when it comes to mobile bandwidth usage.
This Snapchat statistic seems even more spectacular when you compare it to its installed user base, in comparison to other social media apps. Engagement levels are high, and many Snapchat users frequent the app multiple times per day more on this statistic later under point eight. This drives up the mobile usage, in comparison to other similar social networking apps. Another point to keep in mind is that Snapchat users love using Snapchat filters. But when it comes to cellular data, Snapchat data usage can be quite high.
Of all the apps that were downloaded last year, Snapchat ranks seventh. The difference is even more notable when we look at the top apps on the App Store and on Google Play in Q4 In Q4 , Snapchat was downloaded over million times. By the end of Q1 , Snapchat users had created more than , lenses with Lens Studio Snapchat, Aside from having fun in creating lenses, users are also enjoying seeing them, with top-performing lenses on Snapchat receiving billions of views.
Snapchat lenses are also proving to be particularly popular during the coronavirus lockdown. The company says that downlo of Snap Camera, the desktop app that allows users to add lenses to their video conference calls, increased by as many as 30 times. The popularity of lenses means Snapchat is constantly looking to add new lenses to its existing supply of lenses. Just recently, the company launched two new lenses , the Beard Lens and the Beard Removal Lens, for its users to play around with.
The company estimates that the average daily active user accesses the Snapchat camera more than 20 times per day Snapchat, According to a study, the top reasons users use Snapchat include talking to friends, sharing photos, playing around with lenses and filters, and sharing videos.
In comparison, most Twitter users use it to keep up with current events while most YouTube users hop on the platform to learn more about topics of interest. For another Snapchat statistic about engagement, 63 percent of Snapchat users say they visit the site daily. And around half 49 percent claim that they visit the social media app several times a day Pew Research Center, This statistic reveals that young adults are heavy users of social media apps such as Snapchat.
The same report also shows us that social media platforms such as Instagram and Snapchat are especially popular among young adults between the ages of 18 to In , Snapchat not only updated the app, but also optimized it for Android operating system. And since most of the users of Snapchat are using the Android operating system, that gave the app improved possibility to expand its user base. Adding to this, Snapchat also updated the face filters for Android, and added some new ones to their list, such as the gender-swap and baby filter, which ended up going viral.
These efforts lead to an increase in engagement of users and as a result also lead to an increase in the of downlo of Snapchat. On January 27, , Snap Inc. Snapchat Discover is a feature that provides users with up-to-date news on current events, pop culture, and more.
The launch of Snapchat Discover repositioned Snapchat as a distributor of news as well as a social media app to stay in touch with others. Users can access the Snapchat Discover feature by opening the Snapchat app on a mobile device and swiping right twice. Snapchat Discover gives users the option to view stories created by publishers and TV networks. Popular networks create disappearing Stories comprised of text, image, and video.
Despite its popularity, Snapchat Discover faces competition from other social media platforms, like Facebook and YouTube, that offer news and video content to audiences. Almost 4 in 10 Snapchatters claim that they discover brands thanks to Snapchat celebrity endorsements and online posts Globalwebindex, One of the main reasons why influencers find it hard to establish themselves on the social media platform is because there is no real middle ground where you can build up your followers.
Influencers on Snapchat usually take photos of themselves using products and share these snaps on Snapchat. In a way, Snapchat influencer marketing relies on word-of-mouth marketing. Brands are encouraging influencers to use their products and spread the word to their fans and followers.
The important thing to keep in mind for Snapchat influencer marketing is to find a partner that can associate with your brand image. If anything these Snapchat statistics show us that Snapchat is here to stay. It has undergone a lot of growth in the past few years. And even though Snapchat saw a drop in users in , it managed to make its way back out and get back on track in terms of revenue.
In the coming years, Snapchat will continue to attract younger users, mainly millennials and Generation Z. Let us know in the comments below! Which is better: Shopify or Squarespace? In this guide, we compare Shopify vs. Squarespace in 9 key areas. Learn which …. A picture has the power to convert your browsers into buyers. The bigger a picture is on your store, the better your pr….Young snapchat users
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